Incredibly, using simple naming conventions in a CMS is a MASSIVE part of what makes it easy to use.

Let’s say for instance you’re going to add a block of text to your website.

In your CMS, you will find a button called ‘Add Text’.

It won’t say ‘Add Content’ for instance.

That’s ambiguous and will lead to confusion.

If you’re CMS is confusing, you’ll hate your website.

You won’t add new content and eventually you will either not bother with a website or have to fork out for a new website.

Both are completely unacceptable when you have invested your time and hard earned money.

Your input at this stage is invaluable and names within the CMS will ultimately be under your control.

Reordering content is a very common task when adding pages or blog posts to your website.

Let’s imagine you create a block of text that sits in the middle of your page but at a later date you now want it to sit at the bottom of the page.

On some websites you might have to:

• Get in contact with the developer OR
• Delete the text and then add it in again in the desired position.

A much simpler solution, which my websites use, is to rearrange your content by simply dragging and dropping it into the new location.

It really couldn’t be quicker or simpler.

Inevitably, you will have page layouts on your website that you have worked hard on and prefer the look of.

Let’s say for instance you’ve set up a case study and you like the way it’s set up.

You may be inclined to keep that  layout / style for all future case studies.

With the simple click of a button, you can duplicate that first case study and simply go in and replace the content for a new case study.

This is a huge time saver.

A great looking website with a wealth of functionality is invaluable to your business.

You can put your web address on:

• Business cards
• Leaflets
• Social media
• Company vehicles
• Directory listings

However, you’ll also want potential clients to find you on search engines such as Google.

You can generate organic / free traffic to your site by keeping SEO in mind whenever you create content.

And luckily, WordPress is an incredibly powerful CMS when it comes to SEO, in fact most people are in agreement that it’s the best.

WordPress makes it incredibly easy to update all the relevant SEO data.

Furthermore, it proactively scans all of your content and provides intelligent insights into your SEO efforts.

A simple traffic light system indicates what you’re doing well and what needs improving.

It goes even further by giving you detailed information to rectify those underperforming areas

This makes it incredibly easy to manage your SEO in-house if you wish to do so.

DRY stands for Don’t Repeat Yourself.

The idea is to not make you enter the same piece of data in more then one place.

This is good because consistency of data across your site is important.

Let’s take addresses, telephone numbers and email addresses as an example.

You don’t want to have reenter this information on every single page you create.

It would be repetitive, tedious and there’s a very strong chance it could be entered incorrectly at some point.

If that happens to be the page that a potential client grabs your phone number from, then you may lose out on some business.

You also have to consider the fact that your contact details may change at some point in the future.

Going through and updating that information in every single page would be very time consuming.

I take care of this by making sure you only add such information once in your CMS and then automatically output it throughout your entire website.