05.09.22 | Tagged as: Insight
The truth of the matter is, if you think you’re website needs a refresh, then it’s time for a refresh.
I’ll expand on this point with some classic examples below.
If you’ve stopped using your website, stopped promoting your website and dread someone visiting it, then it needs a refresh.
It’s a difficult conversation to have with a potential client that your service or product is great, but that they should ignore your website because it hasn’t been updated for a long time or doesn’t look as it should.
Of course, what that potential client will do is go and take a look at your website.
A professional, modern looking website will make an excellent impression on a potential client.
Conversely the opposite is true, so chances are that potential client will go to a competitors website.
Remember your website is a direct reflection of your business and so even though you may be offering the best product or service, your website tells people something else.
Like everything else, websites need updating.
We decorate our houses, change our cars, buy new clothes etc and your website is no different.
What looked good a few years ago now looks dated.
As a rule of thumb, it is a good idea to refresh a website that is 3+ years old.
The only reason to have a website is to generate money for your business.
A website is an investment. If you approach it in any other fashion, then a mindset change is required as a website is a fantastic marketing tool. The money you put in should be returned several times over.
As it does, you invest more money in your site as there is a guaranteed ROI (Return On Investment).
If you have a website that has never made your business any money, then there’s something horribly wrong. And guess what, it needs a refresh!
You may have a website that looks great, but it is a complete pain to use.
A CMS (Content Management System) is only as complicated as a developer makes it, and boy can it be complicated.
If this sounds like you, then I’m betting that you rarely publish any new content on it. This will in turn affect your SEO (Search Engine Optimisation).
On the other hand, if you have a website that looks great and is a joy to use, you’ll want to create new content for it.
This will increase your Google rankings which in turn will feed back in your desire to create new content.
Now you have a powerful marketing tool on your hands that will generate money for your business.
Refreshing your website doesn’t mean getting rid of all of your content.
I know the time and effort businesses put into creating content and that content has real value.
Migrating content across is very simple with my websites, however it’s definitely a good time to take stock of it and chop and change as needed.
22.06.22 | Tagged as: Insight
Websites are all about building trust, so having an easy way to show potential clients who they’ll be working with is a massive winner in the trust building department.
21.03.22 | Tagged as: Insight
By considering you, the business owner, at every stage of the process, I make you feel like a web wizard with just the click of a button.
