Does your website need a refresh?
05.09.22 | Tagged as: Insight
There are some classic signs that you need your website refreshed, but generally you know when your current site has reached it’s expiry date.
2. Text.
Text is boring right? No! It allows you to generate organic traffic for your site through Google and is still the #1 ranking factor for SEO (Search Engine Optimisation). You need to ensure that when it’s used, it provides value to your visitors / potential clients. The key thing to remember is ‘All killer (content), no filler’.
It’s important to remember that your text should be keyword rich. So if for instance you have a website selling websites to small businesses, then that should get a mention. Keep the language natural as if you were talking to someone. Overuse of keywords will be penalised if the context doesn’t make sense.
Break your text up into one, two, three (as seen here) or four columns. Adding a heading is optional and you can also add an optional button afterwards. You can use the button as a call to action after a compelling piece of copy. A good example of this would be sending someone to a contact page to fill out a form.
4. Countdown timer.
Santa's On His Way
Sunday 25th December 2022 - 00:00
5. Forms.
6. Sliders.
Full screen or traditional. We’ve got you covered. Below is an example of a full screen slider.
This is the caption for slide one
This is the caption for slide two
This is the caption for slide three
This is the caption for slide four
7. Image carousel.
A carousel of images. You can have optional text below or on the image itself as well as an optional link for each image.
8. Teasers.
These essentially provide access into other important areas of your website and would be used on your home page or other landing pages such as a portfolio or services page.
They can be configured in a few different ways and can also automatically pull in information to other pages such as a selection of portfolio items / case studies.
9. Testimonials.
10. FAQs (Frequently Asked Questions).
Not only does an FAQ section demonstrate your knowledge in your chosen field but they also save you a lot of time and therefore money in emails / phone calls.
It’s easier for you if a customer finds an answer to a question they have on your site rather then call you up or email you.
And chances are the same questions keep cropping up over and over again.
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Question one
This text would contain the answer to question one.
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Question two
This text would contain the answer to question two.
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Question three
This text would contain the answer to question three.
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Question four
This text would contain the answer to question four.
11. News / Blog.
Display your latest news post/s. You can choose how many posts should be displayed as well as configure them as follow:
- Standard: As per below.
- Masonry: A tiled setup making maximum use of the available space.
- Carousel: A rotating set of news / blog articles.
Staff Profiles Build Trust
22.06.22 | Tagged as: Insight
Websites are all about building trust, so having an easy way to show potential clients who they’ll be working with is a massive winner in the trust building department.
12. Gallery.
14. Split content.
This allows you to use any combinations of the following items:
Countdown timer / Counter / Form / Image / Testimonial / Text / Video
You can also configure how much space should be allocated to the left and right of the split to create interesting layouts.
Below is an example of a counter and some text.
15. Staff profiles.
These could be configured in numerous ways using the functionality above but I have also supplied a dedicated staff profile section.
Staff profiles build trust in your company. People feel they know you before they actually know you.
John McClane
LA Cop
READ BIO
Katniss Everdeen
Game Show Contestant
READ BIO
Martin Brody
Police Chief
READ BIO
John McClane
LA Cop
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed nunc lorem, dictum nec nisl eu, accumsan ornare ipsum. Nulla facilisi. Maecenas sit amet porta ipsum, sed rutrum velit. Proin eu pharetra augue, sit amet lobortis ipsum. Praesent nec nulla neque. Vestibulum sem sem, placerat sit amet orci eu, mattis elementum nulla. Etiam id purus sapien.
Katniss Everdeen
Game Show Contestant
Cras eu elit id orci consequat consequat. Phasellus ac libero vel massa placerat facilisis et vitae augue. Fusce sapien felis, lacinia eget augue nec, ullamcorper scelerisque magna. Cras vitae tincidunt mi, in auctor urna. Phasellus condimentum mauris malesuada, commodo eros eget, aliquam arcu. Pellentesque at tempor felis, id auctor enim. Mauris aliquet viverra est eu placerat. Suspendisse sit amet justo blandit, maximus ligula id, scelerisque neque. Aliquam interdum dignissim sapien. Aenean consequat accumsan lacus, vel aliquet mi dignissim a. Duis maximus neque ut lorem auctor eleifend.
Martin Brody
Police Chief
Vivamus quis venenatis risus. Donec elementum enim sit amet lacus dignissim, a vestibulum arcu semper. Aenean id rutrum tortor. Praesent venenatis sagittis ornare. Etiam efficitur in libero at elementum. Sed hendrerit ultrices mauris id malesuada. Ut tincidunt rutrum malesuada.
Don’t forget you also get the following as standard.
- Logo, site colours, and fonts will all be updated to reflect your brand.
- Blog / news pages with a multitude of configurations.
- Unlimited pages. No extra charges for new pages.
- Social media integrated on to your site.
- Animations can be added to all elements.
- Drop down menus if required.
- Google map embeds to show where your business is located. Another great way of building trust with potential clients.
- Search functionality to let your users find the content they want quickly.
- Google analytics installation to enable you to keep track of your visitor numbers and behaviour.
- A fully responsive website so it will work on your desktop, laptop, tablet or mobile phone.
- One free year of hosting.
- A whole day of face-to-face time with me. I’ll show you how to build your site and you can ask me all the questions you like.