Installing Google Analytics and Google Search Console on your website is a smart business decision.
With the data that it provides you are able to tell how people are using Google to:
- Find your site.
- Try to find your site.
Armed with this information you can create new content.
And you’ll know this new content will give you the biggest bang for your buck as you have the data to back it up.
In time this will generate free / organic traffic for your business.
Furthermore, the data can also be used as part of your websites ROI (Return On Investment) calculations.