Tradesmen / tradeswomen benefit from word of mouth to generate work. Do a good job and you can be sure people will hear about it.
My dad always says ‘Keep your friends close, but a good tradesman closer.’
The trouble is now, that word of mouth largely means social media.
If you ask for recommendations on Facebook, which I myself have done, you get lots of replies.
How do you decide on who to use?
For me I go staight to someone’s website or lack of website. And that website is critical in my decision upon whether to use someone or not.