Welcome to Flexible Web
We fully recognise the impact that great web design can have on the success businesses acrosss berkshire.
It establishes trust, creates strong first impressions, improves your Google rankings and turns visitors into paying customers.
You’ll find us on the Portman Road in Reading, Berkshire.
We’re always more than happy to come and visit you, or if you’d like to drop by our office, you know we’re nearby to for a chat about all things website related.
Whatever works best for your is good with us.
With nearly 20 years of web design expertise, we know how to create websites that showcase your business and brand at their best.
We guarantee professional, impactful first impressions that foster trust with potential customers and give you the best chance of converting then into paying customers.
While visitors have full control over how they explore your website, smart design allows us to subtly guide them toward the actions you want them to take. This could be:
Web design trends evolve, and what was deemed modern a few years ago may no longer resonate today.
We’ll design a website that’s not only visually striking but also aligned with modern user expectations.
No matter your website’s purpose, its appearance plays a crucial role.
When visitors arrive, they expect it to:
The good news? Thoughtful web design checks all these boxes.
There are lots of businesses in Berkshire that have a brilliant service, product or offering but due to how their website looks, they find it hard to convert visitors into paying customers.
Conversely, a business who doesn’t have the best service, product or offering but does have a modern, professional looking website design, can do better for themselves.
That’s the power of marketing.
People’s perceptions of your business will be directly impacted by how they perceive your website.
You know your service or product is great, so team it up with brilliant website design and you’re on to a winner.
Imagine you’re considering installing a new boiler. Here’s how you’d likely make your decision:
Even if you’re the best plumber in Berkshire, a poorly designed website can create a negative perception of your business – and just like that, you’ve lost a customer.
If your website suffers from any of the following, it’s time for an update:
Remember, your competitor is just one click away. If their website looks better and reviews are comparable, it’s clear why customers may choose them instead.
Builder Website
Architect Website
Your website design plays a crucial role in a customer’s decision-making process.
But here’s a common misconception: people don’t need to spend a long time on your website before they become a paying customer.
They just need a modern, professional and engaging experience that quickly delivers what they are looking for.
When visitors land on your website, they’re often already close to making a decision. They’re not there by accident – their purchasing intent is high.
For example, if someone googles ‘Electricians in Reading’, they actively searching for an electrician to do some work for them.
A professionally designed website may be all it takes for them to pick up the phone and use that electrician.
Good web design will ensure the page they land on land on does all of the following:
As a business, you’ll of course want to rank highly in your local Berkshire area.
Whilst the development phase is oftern linked to a website’s Google position, it actually begins during the web design phase of the project.
So what exactly do we do that will improve your rankings?
‘Bounce rate’ is the percentage of visitors that leave a webpage without taking any action.
We’ve discussed above how visitors may not spend much time on your website before becoming a paying customer. That’s absolutely fine.
A high bounce rate signals poor web design. This could be an outdated look and feel, lack of relevant information and CTAs (Call To Action), or an confusing user experience.
When Google sees this, they know that there is a problem with your website, and this can directly affect your rankings.
Most of your website traffic will comes from mobile devices, and Google expects your website to be optimised for mobile first.
Our website design process always starts by focusing on this type of traffic.
We’ll then ensure that we deliver a consistent experience across larger devices like laptops and desktops.
However people are accessing your website, you can rest easy knowing that they are being delivered an optimised and device appropriate experience which is important for engagement and conversion.
Our web design process means information is easy to find and read and we achieve this through thoughtful font selection and sufficient spacing for content to “breathe”.
By providing a high contrast between the background colours of your website and the text colours that sit on top, not only is it more legible but it is also accessible. Accessibility is another factor deemed important by Google when it comes to rankings.
Additionally, we follow a logical and consistent hierarchy for headings, ensuring they are SEO-friendly. This allows Google to easily index and understand the structure of your pages, improving your websites ranking.
As established web designers in Berkshire, our clients often ask us the same questions.
Therefore we have put together the below FAQs that can help you in your decision to use as for your website design.
Why choose a website designer near me?
Choosing a local web designer in Reading like Flexible Web is always a good idea.
Firstly the option to have face-to-face meetings is very appealing to lots of businesses. It builds a sense of trust that can’t be as easily replicated on a video call.
Knowing that our offices are close by reassures you that we’re fully accountable and won’t just disappear.
Secondly, we can come and visit you.
We can gain important insight into your business and this firsthand experience ensures that we design a website that more authentically represents your buisness.
Lastly we are very proud of our reputation within the local community. We love helping local businesses increase their income through their website and this is a constant motivation for us.
What is your web design process?
We have a tried and tested website design process to ensure your business gets a stunning looking website.
Our initial meeting with you will help us understand your brand, who your competitors are and what a successful website will look like to you.
Once we have this, we’ll do some research of our own.
From here, we’ll have all the necessary information to design a website that will delight you and your customers.
We’ll ensure that the design takes into account best user experience practices so that we can guide your visitors to take an action that you would like them to take.
Do you design AND develop websites?
Yes we do.
The design and development of your website is all part of our offering and we are highly experienced when it comes to developing websites.
Your website will be a pixel perfect representation of your web design and will be fast, accessible and SEO friendly so that you can climb the Google rankings and generate more clients and money for your business.
How long does it take to design a website?
It’s a cliche but each website is unique.
However let’s also not pretend this is rocket science.
Our vast experience means that we can quickly produce website designs following industry best standards so that your website is:
How much does a website cost?
£1500 + VAT
This is the most competitive price that you will find in Reading when you consider the quality of the work and the additional extras that you won’t get with other web designers.
Will my website work on mobile devices?
100%.
All of our websites are mobile-friendly / responsive.
Your website will look consistent and be optimised regardless of whether your visitors are accessing your website on a:
Will I be able to edit my website?
Your website content will be completely in your control.
Your CMS (Content Management System) will be simple for you to use, so whether you’re creating a new page, landing page, blog post, case study or pop-up, it will be an intuitive and empowering experience for you.
Do you provide ongoing website maintenance?
Maintaining the security and functionality of your website is critical to the website’s ovreall performance and we can take care of this for you.
We don’t lock you into any long-term contracts so you’re free to manage this in whichevr way you feel bst.
The majority of our clients like us to do this on their behalf so it is not something they have to put any enrgy into and can insteead get on with th day-to-day running of their business.
We understand that launching a website can seem daunting.
Web design is a big part of that but next comes the website development and the SEO (Search Engine Optimisation) also known as Google rankings.
Imagine that whole process being simplified and you feeling truly in control of driving new business to your website. That is VERY empowering.
We will empower you and your company to use your website as a powerful marketing tool.
If you still have questions, then just get in touch. We’re more than happy to answer anything at all, no question is stupid or a waste of our time.
Electrician Website
Architect Website
8b Portman Road
Reading
RG3O 1EA
Having difficulty finding us?
https://what3words.com/cherry.fans.images
T: 07877878967
20% off on the 20th of each month
Get a great website at an even better price on the 20th of each month.
Days
Hours
Mins
Secs
